B1keeper
Open Concept
A concept proposal for B1keeper · Aleksandar “Sarke” Saric

The training is
elite. The site should
show it.

A quick, honest walkthrough of a modern, parent-first homepage concept for B1keeper — showing how stronger structure, clearer credibility, and better calls-to-action can turn parent interest into real inquiries.

Open Homepage Concept → Email Antonio Built as a conversation starter

A quick note

Why this
even exists.

Sarke has been coaching my daughter through Chicago Inter and private group sessions — the work on the field speaks for itself. Watching it, it became hard to ignore that the online presentation of B1keeper doesn’t match the caliber of the coaching.

So I built a concept: a modern, parent-first homepage that makes Sarke’s credibility immediate and turns a parent’s first visit into a real inquiry — not a dead-end. This isn’t a finished replacement site. It’s a directional proposal, done with care, showing what’s possible.

The opportunity

What’s getting
left on the table.

Notes from a walkthrough of the current site and common parent flows.

01

Credibility is buried.

UEFA A, Serbia U20 World Cup staff, Chicago Fire background, Loyola Chicago — all real, but scattered in paragraphs instead of framed above the fold.

02

Sign-up has friction.

Several booking / sign-up embeds currently show unavailable / not-found states, so parents arrive interested and leave without a way in.

03

Mobile parents lose clarity.

Most real visits happen on a phone between practices. The current layout doesn’t put programs, camps, and “how do I ask?” in that first thumb-scroll.

Also noticed

  • Footer copyright reads 2019 — signals the site is stale even if the academy isn’t.
  • Camps and private training funnel into different / inconsistent paths.
  • Some public copy still references roles that need updating to current ones.
  • Parent CTAs (“Ask about group training”, “View camps”) aren’t standardized.

What changed in the concept

One clean parent
path — above the fold.

See it on the demo →

Current site · feel

Before
  • —Hero without a direct parent-action call.
  • —Credentials in paragraphs, not framed as proof.
  • —Broken / unavailable booking embeds.
  • —Multiple inconsistent CTAs per section.
  • —Dated footer / copy signals stale business.

Concept · feel

After
  • Hero headline: “Elite Goalkeeper Training in the Chicago Area.”
  • Proof strip above the fold: UEFA A · Serbia U20 · CFC · Loyola.
  • Four clear program paths: Private · Small Group · Camps · Analysis.
  • One standardized inquiry path — email + phone, no broken embeds.
  • Parent inquiry panel: age, club, training interest, parent contact.
  • Mobile-first layout optimized for phones at 375 – 390 px.
Hero · proof above fold
4 program paths
One clean inquiry path

The parent flow

Three steps — on a phone.

01 Land

See credibility immediately.

Hero headline, proof strip, and a single red CTA. No scrolling required to know who Sarke is.

02 Choose

Pick the right path.

Four cards — Private, Small Group, Camps, Analysis — with the actual “what you’ll get” for each.

03 Ask

Start a real conversation.

Age, club, training interest, parent contact — delivered as an email to the academy. A real person replies.

Framing

What this is
(and isn’t).

A directional concept — not a free finished replacement site. Think of it as a visual proposal that removes the guesswork from “what could B1keeper look like online?”

This is

  • A concept homepage
  • Real B1 imagery & credentials
  • A parent-first inquiry path
  • A starting point for a build

This isn’t

  • —A production website
  • —A booking system
  • —Finished copy or testimonials
  • —A commitment — just a conversation starter

No stats, prices, spots, or outcomes have been fabricated. Credentials shown reference publicly verifiable roles (UEFA A, Serbia U20, Chicago Fire 2016–2020, current Loyola Chicago assistant). Any testimonial on a final site would be pulled verbatim from the existing b1keeper.com testimonial page.

Next step

Take a look —
then tell me what you think.

No pitch, no pressure. Open the concept, send a one-line reply, and we’ll take it from there.

Open Homepage Concept Email Antonio Talk Through the Concept